Russia in 2022 increased exports of soft drinks and water by 15% — up to $ 278 million, this year growth is expected to continue, said the head of the export committee of the Union of Juice, Water and Beverage Producers (Soyuznapitki) Roman Medvedev.
"In 2022, Russia increased exports of soft drinks and water by 15%, amounting to $278 million. Kazakhstan (55.4%), Uzbekistan (15%), Belarus (6.6%) and Kyrgyzstan (7.8%) became the leading buyers of Russian beverages. The total share of exports accounted for by neighboring countries amounted to 96.6%," Medvedev is quoted as saying in the materials of the Federal Center for the Development of Exports of Agricultural Products (Federal state budgetary institution "Agroexport") under the Ministry of Agriculture.
The largest growth in 2022 occurred in Mongolia (3.8 times, up to $ 2.7 million), Turkey (3.2 times, up to $ 0.8 million) and South Korea (3.6 times, up to $ 0.26 million) from the non-CIS countries. Medvedev believes that the growth of external supplies will continue, and China may become the main destination from non-CIS countries. "Taking into account the removal of coronavirus restrictions in 2023 and a number of measures aimed at promoting Russian goods on the shelves, growth in 2023 is projected at 200-500%," the expert says.
According to Rosstat, the Russian beverage market grew until 2021 — then the growth compared to 2020 was 18%, up to 21.4 billion liters. In 2022, production tentatively decreased by 7.5%, to 19.8 billion liters, due to the departure of foreign companies that occupied most of the soft drinks market. "Further rates of reduction of indicators will depend, among other things, on the speed of adaptation of producers to new realities," the materials of Agroexport say.
It is also reminded that from July an excise tax on drinks with sugar content in the amount of 7 rubles per liter will be introduced, which will become one of the most important factors affecting the growth rate of the market of sweet carbonated drinks. "According to forecasts, prices for this type of product will increase, while production and consumption volumes will decrease. At the same time, an increase in the share of consumption of bottled water and juices is expected," the materials say.