On July 25-26, Fresh Bar, Cola by Fresh Bar, and Sensia by Fresh bar were part of the large-scale sports festival DDX Fitness FEST 2026, which attracted over 50,000 participants!
Over the course of two days, the team introduced festival guests to the brands' products, held tastings, and helped participants refresh themselves after a busy sports program.
Sensia Fresh Water, a natural artesian water that helped participants recharge throughout the festival, was of particular interest.
Event Results:
50,290 participants at the festival;
2,600 drinks from the brands consumed;
5,000 bottles of Sensia Fresh Water helped participants recover and refresh themselves during their sports activities.
DDX gave the team more than just a tasting experience. It was an opportunity to meet thousands of consumers, whose sincere emotions and genuine interest in the brands were the best reward.
Even more exciting projects, new territories, and reasons to be proud lie ahead. We're moving forward: faster, higher, stronger!
Source:
press office of SNS GC