Wild Mint is one of the top three largest open-air music festivals in Russia. This year, records were broken for atmosphere: four days, eight stages, 130 artists, and over 22,000 spectators. But amidst all this musical diversity, there was one spot where the line never ended—the Fresh Bar Oasis brand zone.
The brand became the exclusive supplier in the soft drinks category, built its own brand zone, and organized pool parties, which became one of the most striking integrations of the season.
What did it look like in detail?
- Exclusive in the CSD category
The brand was able to present three brand lines at the festival: Fresh Bar, Cola by Fresh Bar, and Sensia. Points of sale and food service partners placed orders for the product for sale to guests.
- Poolside Area
The waterfront area became the festival's main attraction, hosting four parties with exciting DJ sets. The sunny weather lasted all festival days, making winning a "pass" a highly coveted prize.
- Fresh Bar Oasis
The themed tent featured a stand selling the full range of Fresh Bar and its sub-brands, where guests could sample new products and refresh themselves at any time. In addition to the classic free product giveaway, the brand offered guests the option to purchase a drink in a branded glass, a great solution for those who wanted to skip the line.
- Sensia Photo Zone and AI Mirror from Cola by Fresh Bar
The space-themed selfie mirror with AI processing from Cola by Fresh Bar and the stylish Sensia photo zone with flowers attracted as many people as the main slot machine. Guests were able to take photos they'd truly want to keep.
- FRESH GRAB-A-KA Slot Machine
The slot machine became the key mechanic and the center of attraction for all guests. Guests could try their luck and win three types of prizes: a free drink, a choice of merchandise, or a pass to one of the pool parties. Over 1,800 people played the slot machine every day.
Fresh Bar became more than just a highlight of the festival—it became its flavor, its rhythm, and the main photo spot of the summer!
