On June 7, Moscow Raceway hosted the Gran Fondo, the world's most famous and popular road cycling race. The start lineup included young participants (children aged 5 to 14) as well as adult, award-winning racers and cycling enthusiasts—more than 3,000 people in total.
For Fresh Bar and Sensia by Fresh Bar, this event was more than just a point of presence; it was an opportunity to speak to the audience in their language—the language of movement, speed, and healthy habits. With the support of SN Logistic and BLC, the team deployed BTL support throughout the race complex.
How was this accomplished?
- Branded SN Logistic vehicles greeted the participants at the corners of the starting pit lane and on slower turns—an unmissable advertising in motion.
- The food village provided an oasis of freshness: branded vehicles, vibrant stands, and lively interaction. Over 2,500 refreshing drinks helped participants recover after the race.
Organizers and guests highly praised the engagement. Gran Fondo's atmosphere perfectly matched the brands' DNA: energy, healthy excitement, and quality.
Our collaboration with Gran Fondo Russia will continue. The team is developing formats for future events—stay tuned!
Source:
press office of SNS GC