In 2025, the energy drink market faced legislative restrictions and intensified competition, while Smart TV remained an opaque channel.
To ensure that its advertising communication precisely reached the target audience, TORNADO MAX ENERGY abandoned mass media buying in favor of data-driven precision targeting. Instead of conventional targeting, Platforma proposed an architecture based on Stable ID, integrating 61 million user profiles.
TORNADO MAX ENERGY is setting the trend for victories! Following a high honor at Silver Mercury, the joint case study of TORNADO MAX ENERGY and Platforma was awarded the AdIndex Special Prize "High Technology 2026"!
The teams combined banking and telecom data into a unified ID, identified 3 behavioral segments (office workaholics, gamers and students, online shoppers), and linked Smart TV ad impressions with actions on smartphones.
For TORNADO MAX ENERGY, it is crucial to find new solutions, test them first, evaluate their effectiveness, and scale best practices—and industry awards confirm that the brand is moving in the right direction.
The voting for the "High Technology" award was conducted across the entire marketing community—this is not just a jury's assessment, but recognition from industry peers who saw the future of AdTech in this project!
