The campaign utilized eight of Moscow's most popular large digital screens. Advertising ran for four hours a day during two stages—morning (8:00–10:00 AM) and evening (6:00–8:00 PM), when the city becomes the perfect backdrop for photo and video content. Now comes the fun part.
First, a teaser. Wave 1 (May 25–27):
• A teaser without a product. Just phrases, intrigue, and the "wow, what a new brand!" effect;
• Seeding in Telegram channels (Moscow News, Marketing News, etc.);
• Result: reach of ~300,000.
Then comes the big announcement. Wave 2 (May 29–31):
• Sensia by Fresh Bar brand announcement with logo and campaign idea;
• Additional support via Telegram seeding;
• Sensia social media contest with a giveaway for a month's supply of the product;
• Result: reach of ~300,000.
Where the ad was seen:
• Moscow, Kutuzovsky Prospekt, Bldg. 16
• Moscow, Bolshaya Yakimanka Street, Bldg. 21
• Moscow, Kholodilny Pereulok, Bldg. 6
• Moscow, Novy Arbat Street, Bldg. 8
• Moscow, Novy Arbat Street, Bldg. 36, Bldg. 3 (daytime broadcast)
• Moscow, Volgogradsky Prospekt, Bldg. 26, Bldg. 1
• Moscow, Velozavodskaya Street, Bldg. 13, Bldg. 2
Sensia by Fresh Bar — feel good in a beautiful way!
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