TORNADO MAX ENERGY has strengthened its ambassador team. The new voice of the brand in 2026 is Karina Karambaby—a model, influencer, and voice of a generation with over 21 million followers!
Karina Karambaby is recognized by her signature doll-like makeup, bold looks, and addictive content. Her target audience is 18- to 24-year-olds: active, visually "hungry," and those who value honesty.
TORNADO MAX ENERGY is growing. The brand has already covered the music, gaming, and humor niches. Now the challenge is to establish itself in the world of style and fashionable anime culture. Karina perfectly covers this area of communication. She won't just "post a story"—she'll become part of the brand's DNA, adding a popular anime aesthetic that was missing.
The introduction began with Karina's video message to the brand team, and even then it became clear: the brand and ambassador speak the same language.
Her sincere content about real life perfectly aligns with TORNADO MAX ENERGY's "New Sincerity" platform—a philosophy that values small, daily victories over grandiose, staged performances.
"New Sincerity" has acquired a new face.
Karina Karambeybi—THIS IS ABOUT US!
press office of SNS GC