ROMIR has published the results of the GRI (Global Reputation Index) rating on the carbonated drinks market. In 2025, the Dobry brands (index of visibility — 93, trust — 87) and Chernogolovka (index of visibility — 91, trust — 87) again became the leaders in terms of recognition and trust among consumers. This is largely due to the fact that brands reflect key industry values such as simplicity, safety, reliability, and family.
The third place is consistently held by the Rich brand (index of visibility — 82, trust — 82). Russian Gift (index of visibility — 63, trust — 73), conceding to the leaders in audience perception, is still in the top 4 in terms of trust.
This year, the Evervess brand has significantly strengthened both in the trust rating, entering the top 5 with a score of 67, and in its perception as an "enlightened" brand.
The brands Lyubimaya Cola and Cool Cola also showed positive dynamics, entering the top five in the visibility index with scores of 66 and 63, respectively. Cool Cola stands out in particular, as its index increased by seven points compared to last year. In addition, the brand is distinguished by a unique combination of associated values — "independence" and "passion" — which sets it apart from other players in the category.
In 2025, Cool Cola, along with Fresh Bar and Funky Monkey, is rising on a wave of novelty and energy, which consumers increasingly associate with rebellion, passion and excitement. These are important values that form the emotional background of the brand's perception among the youth audience.
The Kalinov brand also stood out. He is the only one who has demonstrated a clear connection with social responsibility and concern for the environment.
The study also identified promising image niches for carbonated beverage brands. In particular, none of the brands on the market is yet perceived by consumers through the prism of values such as generosity, economy and thrift. This opens up additional opportunities for positioning and forming a unique image in the minds of the audience.
Margarita Abramkina, Director of Customer Relations at ROMIR:
Today's consumers expect not just taste from a brand, but a value narrative. That is why those who communicate with the audience in the language of simplicity, reliability and emotional charge benefit. But the future belongs to those who dare to talk about justice, social responsibility and financial awareness.
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