TORNADO MAX ENERGY fueled the main esports tournament of the spring – BLAST Open Rotterdam 2026 for CS2.
The BLAST Open Rotterdam 2026 tournament took place from March 18th to 29th.
12 days of intense games, $1,100,000 in prize money, and absolute dominance from the world's top teams!
The brand was integrated into the broadcast, making TORNADO part of the show.
As part of the integration, the brand utilized creative formats:
• studio branding (lightbox) and product placement (refrigerator + products);
• voice and native integrations featuring the new ASIAN MIX;
• broadcast branding: logo, graphics, banner in the description, chatbot;
• integration of videos, stingers, and u-frames;
TORNADO ASIAN MIX giveaway before the headlining match live. The results confirm the scale:
• 3,900,000 views;
• 770,000 unique viewers;
• 41,000,000 hours watched;
• 53 minutes average viewer retention time;
• Additional reach was provided by restreams from popular streamers like Evelone, Chopper, Aunkere, and others.
The tournament once again proved that TORNADO and esports are a perfect match!
Source:
press office of SNS GC