The numbers speak for themselves:
The Mojito flavor in non-alcoholic beverages is showing steady growth year-on-year. Consumers are rediscovering freshness, familiarity, and a clear taste.
FRESH BAR is answering the demand: the Mojito flavor, previously offered only in the CIS countries, is now available in Russia.
Meet MOJITO LIME – now available in Russia!
• A proven flavor*
A classic mojito that needs no explanation. Lime and mint are perfectly balanced – a clean, refreshing taste without being cloying.
• Contains natural juice
A sign that the brand is not willing to compromise on the quality of its products.
• Only 20 kcal per 100 ml
Lightness without sacrificing flavor. The drink doesn't overwhelm or leave a heavy feeling, yet delivers a full flavor experience.
• Bright and modern design
What's on the label is what's inside. Juicy lime and fresh mint—a visual signature that perfectly matches the flavor. The brand redesigned the packaging to stay relevant without losing its identity: brightness, juiciness, and sincerity—all reimagined.
• Extensive marketing support for the new product:
— support from bloggers and brand ambassadors;
— support in SMM and a contest among subscribers;
— inclusion in the annual OLV;
— listing and support in e-commerce.
FRESH BAR MOJITO LIME—a refreshing classic!
*Based on an internal blind tasting, 30 people, March 2026
