Tour figures:
• Moscow – 7,000 people;
• Yekaterinburg – 1,800 people;
• St. Petersburg – 3,500 people;
• Total attendance – over 12,000 spectators during the first series of concerts.
The track "TORNADO" – a collaboration that will be included on SALUKI's new album "EUPHORIA" – was performed for the first time in St. Petersburg.
The album is released in mid-May.
The brand zone and merch distribution are the basics. But the brand went further, directly integrating it into the show itself. SALUKI drank TORNADO MAX ENERGY on stage, while the image was projected on giant screens on either side. The formula is simple:
Transferable tattoos + sticker packs + Polaroid photos = happy Zoomers.
In the crowd, at the brand zone, in the lines for Polaroid photos, you could hear it again and again:
• "Of course I know Tornado, your ambassador is SALUKI";
• "Can I have the flavor that SALUKI drinks?";
• "The best ambassador for the best brand."
On the TORNADO MAX ENERGY Telegram channel, even before the first lights went out at the concert, the comments exploded:
• "Wow, SALUKI";
• "Hurray, SALUKI!!";
• "Finally, SALUKI. I'll go buy a can just for this."
Real proof has been obtained: SALUKI is a perfect match for the brand. TORNADO MAX ENERGY hasn't just reached a new audience—it's become the voice of those who share the brand's vibe and values.
Watch concert videos in VK:
https://vk.com/gcsns
3,500 people have heard the track TORNADO. Soon, the whole country will hear it.
TORNADO MAX ENERGY x SALUKI—the sequel will be even louder!
