TORNADO MAX ENERGY and Team Yandex, a Dota 2 esports team with talented players, completed a joint project with a powerful result: three TORNADO flavors were listed on Yandex Lavka!
What was accomplished as part of the campaign?
1. Integration with Team Yandex — perfectly aligned with the brand's positioning:
• branded section;
• integration in videos;
• posts on players' social media;
• SMM communication that spoke to the audience in a common language.
2. Media support in the Yandex advertising network:
• media banners — vibrant and comprehensive;
• Web Performance — precise and effective.
3. Promotion in Yandex Lavka:
• informer in the product card;
• banners in the app;
• impression boost, which brought the product to the forefront.
Key project results:
• 210,602 cans sold on Yandex.Lavka;
• 80,052,272 impressions during the campaign period;
• 1,713,396 views on integrated videos;
• 560,272 total clicks;
• Campaign period: March 2 – April 13.
TORNADO MAX ENERGY x Team Yandex —
The perfect combination of esports and energy!
