Cola by Fresh Bar officially announces the launch of its ambassador partnership with Egor Shkred.
In 2026, Cola by Fresh Bar will launch a separate marketing campaign, and one of the key changes is the addition of its own brand ambassador. Egor Shkred is a well-known blogger and artist with a combined social media audience of over 13 million followers.
Why is Egor Shkred the perfect choice?
Cola by Fresh Bar's audience is active, open to new ideas, ready to experiment, trend-conscious, and living in the moment. Cola by Fresh Bar operates according to the same logic: quickly grasping cultural context, embracing contemporary humor, and incorporating it into its communications. Egor Shkred shares the same language as the brand: lightheartedness, self-irony, and the ability to transform an ordinary day into an event.
What's planned for 2026?
A busy collaboration program: an OLV video, joint content, activations, unexpected formats, and projects that are sure to catch everyone's attention!
Egorik, brand ambassador, comments on the collaboration:
"Cola By Fresh Bar is a flavor that instantly grabs your attention. Take a sip, and you're already on the move. I'm happy to represent a brand that follows trends and integrates into the modern agenda."
Cola by Fresh Bar is simply amazing! And watch the rest of the story in the new OLV video on VK:
https://vk.com/gcsns
Cola by Fresh Bar x Egorik: more to come!
