TOTORNADO MAX ENERGY and FISSURE studio summarize the results of the broadcasts of the DOTA 2 esports tournament.
The FPG 2 game tournament between the best DOTA 2 teams in the world was held in 2 stages: from September 23 to October 01 and from October 23 to November 02, 2025.
TORNADO MAX ENERGY was qualitatively presented throughout all broadcasts on Twitch, Kick and YouTube platforms.
As part of the integration, the brand, without changing itself, used creative formats and unique tools:
· creative prank from the Morph character:
— live viewers were waiting for Morph to announce the start of the TORNADO annual stock draw;
— to participate, you had to write "!TORNADO" in the tournament chat for a limited period of time;
— the winner was randomly determined, who received a TORNADO stock;
— in the broadcast chat, viewers massively mentioned the brand and actively discussed the sweepstakes;
· product placement in the studio;
· product demonstration and consumption;
· brand mentions;
· promotional video;
· broadcast branding: logo, overlay, showcase, u-frame, chatbot and banner.
A special visual accent in the broadcasts was created by a charming assistant who demonstrated the product, emphasizing the status of TORNADO MAX ENERGY.
The scale of the integrations is confirmed by key results:
· 17,593,750 views;
· 2 338,353 unique viewers;
· 3,162,176 hours of broadcasts watched in total;
· 56 minutes of broadcast — an average of 1 viewer watched.
The tournament was a worthy end to the game season, once again confirming the importance of vibrant cooperation with the esports industry!
Source:
press office of SNS GC