TORNADO MAX ENERGY announces its collaboration with SALUKI, a Russian rapper, producer, and songwriter!
Just two days after the official announcement, energy drink brand TORNADO MAX ENERGY and artist SALUKI have moved from words to action.
The first joint activity under the annual contract kicked off on April 3 at a concert at Moscow's VK Stadium.
What happened:
- 7,000 spectators witnessed the brand's integration into SALUKI's show;
- The artist's onstage consumption was projected on large screens on each side, creating a fully immersive experience;
- TORNADO MAX ENERGY set up a large brand zone with a "Grab" vending machine (prizes included cans, energy drink cases, and exclusive SALUKI merchandise);
- Product sampling was available for subscribing to the brand's Telegram channel;
- The atmosphere was enhanced by Polaroid photos from the promoters—a nod to the nostalgia trend appreciated by Zoomers.
Why is this important?
The partnership with SALUKI is more than just a collaboration. The artist recorded a track for the album EUPHORIA, inspired by the brand's DNA: freedom, energy, and his own path. SALUKI has recorded a composition that accurately reflects the mood of this generation.
The track's release is coming soon—it's going to be loud!
And that's not all: get ready to see TORNADO MAX ENERGY in action in the video.
TORNADO MAX ENERGY will launch a series of joint activities with SALUKI, including brand presence at the artist's concerts and special projects.
Watch the integration video at this link:
https://vk.com/wall-32461263_3104
The concert demonstrated that the synergy between energy drinks and street culture works.
Stay tuned for announcements—this is just the beginning!
