TORNADO MAX ENERGY continues its strong marketing support during high season!
In July 2025, TORNADO implemented large-scale integrations into the largest esports tournaments.:
Fissure Universe for DOTA 2 (July 1-4) and Fissure Playground for CS2 (July 15-20)!
As part of the integrations, the brand, without changing itself, used creative formats and unique tools:
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creative draws:
— live viewers guessed which one of the five TORNADO cans was the winning one using a live chat poll;
— if the viewers guessed the jar, a draw was launched, in order to participate in which they had to write "!TORNADO" in the tournament chat;
— the winner was randomly determined, who received a month's supply of TORNADO;
— in the broadcast chat, viewers massively mentioned the brand and actively discussed the draws;
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product placement in the studio;
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demonstration and use of the product;
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brand mentions;
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promotional video;
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broadcast branding: logo, overlay, showcase, u-frame, chatbot and banner.
Large-scale results of two tournaments:
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>14,700,000 views;
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>2,900,000 unique viewers;
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>100,000 people — peak viewers;
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>3,182,000 hours of broadcasts watched in total;
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65 minutes of broadcast — an average of 1 viewer watched.
Source:
press office of SNS GC