SNS GC TOOK PART IN ONE OF THE LARGEST FESTIVALS OF VAPING AND HOOKAH INDUSTRY — VAPE/HOOKAH CLUB SHOW 2023, WHICH TOOK PLACE ON DECEMBER 16-17 AT EXPOFORUM IN ST. PETERSBURG!
The festival brought together 80+ brands from the categories of ESDN, vaping liquids, hookah and chewing tobacco with key industry representatives: partners, opinion leaders, bloggers and enthusiastic consumers.
THE GK STAND OCCUPIED AN AREA OF 77 M2 AND CONSISTED OF SEVERAL ZONES:
- CNPT SHIFT, CNPT BLADE and i:FORCE tasting area (with presentations of new CNPT SHIFT flavors "Cherry Cola" and "Melon" and the new i:FORCE LX 5000 line);
- tasting area of the new MORPHEUS hookah tobacco brand and the first 10 flavors of the line (orange, blueberry, cola, lime, raspberry strawberry, tropic, mango citrus, fruit yogurt, cranberry gin, grapefruit berries);
- B2B zone;
- E-ON BAR and FRESH BAR;
- 2 photo zones (CNPT and MORPHEUS);
- a zone of engaging activities with raffles for gifts from GK brands.
RESULTS:
1) >110 meetings with potential partners were held;
2) Made >500 hookahs in the MORPHEUS tasting area;
3) >1,000 prizes from GK brands were awarded;
4) > 800 guests tried E-ON and cocktails based on FRESH BAR;
5) >10,000 festival guests, most of whom visited the GK stand.
Among them are well–known bloggers from the hookah and vape industry, who shared their positive impressions of the stand and brands of GK with their subscribers on social networks:
- Mikhail Bukharev (audience 482K);
- More than a hookah (audience 16.2K);
- Hookah for Russians (audience 11.4K);
- Hookah expert (audience 66K);
- Vape News (audience 5,6K);
- Like A Chicken (audience 3K)
and other industry bloggers.
6) 292 reviews were received for the CNPT and i:FORCE brands, where >90% of consumers highly appreciated GC vaping devices;
7) 88 surveys on hookah tobacco MORPHEUS were conducted, according to the results of which:
- 97.7% of respondents replied that they would recommend the brand to their surroundings! This is a success! Because personal recommendations are the main reason for consumers to switch to a new brand of hookah tobacco;
- 90-99% of respondents in different flavors of MORPHEUS hookah tobacco stated that they like the taste, strength and comfort of smoking the product (key characteristics in evaluating hookah tobacco!).
Source:
press office of SNS GC