Global Functional Drinks, a manufacturer of soft drinks, plans to invest 8 billion rubles in a trucking enterprise (ATP) in the Center SEZ near Voronezh to provide supplies to its own plant. The project is planned to be implemented by the first half of 2026. The company's fleet already includes 430 vehicles. Experts consider the project "relevant and justified for the manufacturer," noting the risks of cooperation with third-party carriers.
SN Logistic LLC (a Global Functional Drinks company) plans to establish a trucking company in the Center special economic zone in the Novousmansky district of the Voronezh Region. His goal is to establish product supplies for the Global Drinks LLC soft drink production plant, which was opened in April (it produces drinks under the brands Fresh Bar, Cola by Fresh Bar, and Tornado Energy). This was reported to Kommersant-Chernozemye by the company. Investments in the project amount to 8 billion rubles. The implementation period is the first half of 2026.
Currently, the company's fleet includes 430 units of its own vehicles with refrigerated and insulated semi-trailers. The area of the ATP site is 9 hectares, and the administrative building, repair area and storage facilities are 7.8 thousand square meters. SN Logistic expects that the payback period of the enterprise will take about seven years. It is expected that a total of 750 jobs will be created. Transportation will be carried out throughout Russia, and in the future the products are planned to be shipped to China.
The company explained that they decided to create an ATM in order to "achieve a 100% service level for the delivery of GFD products." It is noted that now the internal indicator is 99.6%. "In March, SN Logistic received the status of an international carrier from Rostransnadzor. In the future, the company plans to expand the geography of transportation as part of its cooperation with the Global Drinks soft drink factory and strengthen partnerships with international customers," said Sergey Galkin, Director of SN Logistic.
The Global Drinks LLC plant was launched in the Voronezh SEZ Center at the end of April 2025. Investments in the project amounted to 10 billion rubles. The capacity of the enterprise is up to 800 million units of beverages per year, its area is 45 thousand square meters, and the land area is 20 hectares. 450 jobs were created at the plant.
Alexey Ivanov, the owner of the Alliance-Trucks commercial vehicle dealership network, considers the project particularly relevant given the situation "when the Global Drinks plant is focused on mass production and regular shipment of large volumes of products." "The higher the shipment volume, the higher the dependence on logistics. Using third-party carriers also carries risks of unstable tariffs, restrictions on transport availability during peak periods, and possible disruptions. Having its own fleet allows the plant to plan logistics for its production cycles, reduce costs by eliminating intermediaries and increase predictability in supply chains," explains Mr. Ivanov.
The entrepreneur notes that in the long term, the project reduces logistics costs: "With large volumes of supplies, renting or contracting from transport companies may be more expensive than operating your own fleet. A one—time investment of 8 billion rubles is justified if the plant is stably loaded."
Dmitry Zharsky, partner of the Veta expert group, suggests that "such significant investments" take into account long-term plans for the development of the Global Drinks business and, possibly, expansion on a federal scale. "Today, meeting the requirements of the largest retail chains is sensitive to meeting delivery deadlines and volumes. That is, even if there are objectively existing circumstances beyond the supplier's control that lead to a violation of the terms of the contract, the supplier bears all possible risks of penalties and termination of the contract. If not eliminated, then at least only our own logistics and transportation can reduce these risks without involving contractors and landlords," Mr. Zharsky believes.
The expert warns that it is difficult to talk about "exceptionally favorable conditions" in the carbonated drinks market now: "Global players have withdrawn some highly capitalized brands from the Russian market, but replaced them with local ones, the production volumes of old drinks with new labels have not changed significantly. At the same time, competition from local manufacturers has also intensified. Unfortunately, it is impossible to exclude the risks that the new fleet may not be fully loaded."
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