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FRESH BAR: a new flavor of LYCHI PEACHY!

09.04.2026
#industry news

There are flavors that never get old. There are eras that come back. The 2000s are back in fashion. And it's not just nostalgia, but a massive trend that's currently setting the tone for everything from fashion to gastronomy. And this trend needs a drink to match!
Meet the new FRESH BAR LYCHI PEACHY, inspired by the 2000s!

What's inside?
• A mood-lifting flavor
Lychee imparts a juicy tropical sweetness. Peach offers softness and velvetiness. Together, they're like that pop hit from a 2000s playlist you want to hum all day long.

• Lightness without compromise
Natural juice included. Only 20 kcal per 100 ml. Suitable for any diet, any company, or just for fun.

• Bright, modern, and updated design
The brand has redesigned the packaging. The packaging has become even more modern and sleek, and the brand is more appealing to active young people aged 18–24, reflecting their contemporary style sensibilities. The design of the new LYCHI PEACHY also features those same glitter highlights that were a staple in every music video of the 2000s.

FRESH BAR LYCHI PEACHY —

Tastes like the new 2000s hit everyone's been searching for!

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