Fresh Bar launches a new OLV campaign, "Fresh Moment," with ambassadors Dilara Zinatullina and Maxim Lutchak, strengthening its engagement with the 18-24 age group!
"Fresh Moment" is the brand's new creative ecosystem. It's not just slang, but a way to live life your way: when a moment has become boring, awkward, or too familiar, you can "freshen it up"—infusing it with flavor, impetus, and excitement.
Four vibrant videos were developed in collaboration with the creative team. Each video shows the ambassador in a situation where reality is anything but exciting: during a dull class, a drawn-out meeting, a boring party, or when creative inspiration is lacking.
Just when the atmosphere is "off," the hero opens Fresh Bar—and a wave of freshness literally bursts into the frame. The space, the light, the people, and the mood instantly transform. In this way, Fresh Bar transforms the drink's freshness and properties into a way to act: don't wait for things to get better, but change the atmosphere here and now. The brand thus acts as a trigger for an instant emotional reboot, when reality becomes brighter, more vibrant, and more enjoyable with just one sip.
Watch Fresh Bar's new OLV videos at the link:
https://vk.com/wall-32461263_3103
Source:
press office of SNS GC