Fresh Bar is adding another ambassador to its promotions and officially announcing its partnership with the country's leading Zoomer, Maxim Lutchak.
Fresh Bar continues to experiment with flavors and unexpected combinations—now with a new ambassador. Maxim Lutchak, a blogger, musician, and one of the most prominent representatives of the Zoomer audience on social media, is joining the brand.
Maxim seamlessly integrates fresh trends into his content. His ironic take on Generation Z, work, and everyday life quickly found a wide response on social media, making him a recognizable voice of his generation. Everything clicked here, as Fresh Bar successfully operates at the intersection of taste and mood. Ultimately, this is not just a collaboration, but a strategic move to strengthen the brand's presence and influence among the target audience aged 18-24 and tap into their key interests.
What's planned for 2026?
• Integration into the ambassador's social media;
• Participation in the filming of an OLV video;
• Key visual with an ambassador;
• Joint special project;
• Planned reach of over 7 million views.
The connection with Generation Z is growing stronger – stay tuned!
Source:
press office of SNS GC