TORNADO MAX ENERGY and PUBGM have made a joint product for store shelves and video games. There is a new taste in retail, and its digital counterpart in the online game. In the game, the drink enhances the character and gives extra energy.
Bloggers Egorik and Slava Booster, Pyaterochka and Magnit networks, as well as gaming resources participated in the promotion of the collaboration, which attracted about 40% of traffic to a special chatbot.
For the brand, launching a joint product is a way to strengthen its position in the gaming industry, which has become an important part of modern culture today: according to Yandex Advertising, more than half of Russians have gaming experience. This is evidenced by other figures: in 2024, the volume of the Russian video game market reached 187 billion rubles, and in terms of the number of Steam users, Russia is one of the three largest countries in the world, along with China and the United States. The collaboration allows the brand to expand its influence in this area, to be closer to its audience and maintain associations with energy, drive and a modern lifestyle.
Alexey Bolychev, Senior Gaming Brand Manager at TORNADO MAX ENERGY:
"TORNADO MAX ENERGY has been present in the gaming industry for several years, and for us this is not a one-time experiment, but a systematic work. We understand that the gaming community is one of the most engaged and fastest growing audiences. Therefore, cooperation with the online game has become a logical step: it helps us to be closer to the players, share their interests and create new points of contact with the brand."
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