The glo™ brand was awarded a gold medal in the category "Discovery of the Year" in the category "Marketing and Branding" following the results of the professional competition "BRAND OF THE YEAR 2022". This was reported to the Primpress agency by MUMT Bi Way LLC (earlier BAT Belarus).
The winners of the "Brand of the Year 2022" contest were announced on February 9 in Minsk. In the professional nomination "Marketing and Branding", brands were awarded for special achievements in the areas of strategic and tactical marketing, communications, and effective use of marketing tools.
"GLO™'s gold in this nomination is the result of creativity and purposeful consistent efforts of our team aimed at making the brand successful and recognizable, and our consumer made it the discovery of the year for itself, which confirms the achievement of glo™'s high market share," said Deputy Director for Strategic Marketing and Brand Marketing MUMT Bi Way LLC" Anastasia Rodich.
The company also reminded that last year a number of significant initiatives were implemented in Belarus for heated tobacco systems of the glo™ brand, including the launch of the glo™ hyper+ UNIQ line with the possibility of customization, a unique socio-environmental initiative with glo™ hyper+ PUSCHA in a limited design, the launch of the most advanced device in the glo™ line – glo ™ HYPER X2.
MUMT Bi Way LLC (International Tobacco Marketing Services Bi Way, Limited Liability Company) is the full legal successor of the company "BAT Belarus" (Foreign Unitary Enterprise "British-American Tobacco Trading Company"). The company has been present on the Belarusian market in various organizational and legal forms since 1995.