Remember that summer of 2025, when Fresh Bar launched the "Taste Fantasy!" campaign with Dilara Zinatullina? The video, the national promotion, the digital activities—everything came together perfectly.
Spoiler: the collaboration doesn't end there.
Fresh Bar officially extends its partnership with its brand ambassador!
Dilara's audience is 15 million subscribers. Behind these numbers are real people who love innovation and express themselves digitally. It's with these people that the brand feels attuned.
What were the results achieved in 2025?
• Achieved all of our goals in 2025. No "buts," only exceeded KPIs;
• Flavor endorsement by our ambassador – Fresh Bar Melonade Mojito x Dilara;
• OLV performance exceeded all expectations, the best video in the CSD category 2025: #1 Brand Link, #1 Ad Recall, #1 Likeability.
*compared to competitors, OMI August 2025
What's planned for 2026?
• The brand isn't simply renewing its contract, but expanding its collaboration format and strengthening synergies;
• Increased number of integrations with the ambassador;
• 2 new OLVs with Dilara in the new Fresh Bar creative framework for 2026;
• Joint special project with Dilara;
• Extension of support for the Fresh Bar Melonade Mojito x Dilara flavor;
• Planned reach of over 12.5 million views.
Dilara Zinatullina, brand ambassador, speaks of the shared values:
"I love the idea of Fresh Bar—making everyday moments brighter, more vibrant, and more emotional. This feeling resonates deeply with me, and I'm delighted to continue collaborating with the brand."
With an ambassador, support reaches a new level—it's going to be amazing!
Source:
press office of SNS GC