TORNADO introduces new ambassadors — representatives of the world of youth content!
The brand's new ambassadors are Egorik (Egor Shkred), known for his large-scale commercials, and popular streamer Slava Booster (Vyacheslav Leontiev).
— Egorik is known for his impressive challenges, which helped the blogger gather an audience totaling over 13 million subscribers.
Creativity, humor and energy are his signature style.
"TORNADO is like a friend for me, who will always support and recharge me with energy. I am glad to become a part of the brand's activities and share my energy with every fan," said Egorik.
— Slava Booster is one of the most popular gamers on the Runet, whose broadcasts collect millions of views, and the total audience of the channels exceeds 10 million subscribers.
"Every gamer sometimes needs an energy boost to reach the finals. TORNADO charges better with extra life in the game — now it's been tested on yourself!", — said Slava Booster.
As part of the partnership, the following are planned in 2025:
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shooting and launching a new TORNADO commercial;
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shared content on VK and Telegram channels of the brand and its ambassadors;
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many other activities aimed at strengthening the brand's emotional connection with the consumer.
Source:
press office of SNS GC