Please welcome the E-ON line in an updated design:
Focus on the atom, large elements, an increased font size in the name of flavor - due to this, the packaging became more premium and modern, keeping the continuity.
According to the results of the research, the new design was highly appreciated by consumers*:
· 83% of consumers believe that the new design will be more noticeable on the shelf;
· 81% of consumers believe that the new design evokes associations of a tangy drink;
· 70% of consumers believe that the new design looks more premium.
*According to OMI research
Source:
press office of SNS GC