COLA by FRESH BAR expands the range of bright flavors!
Meet the new product — FRESH BAR COLA DRAGON FRUIT with an exclusive taste of juicy dragon fruit for the cola segment!
Why COLA DRAGON FRUIT?
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exotic dragon fruit is a unique taste of cola, which is not available not only on the Russian market, but also all over the world;
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a concept inspired by trending Asian traditions;
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original design with a dragon, the symbol of East Asia;
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unique tastes are one of the main reasons for consumers to try the product*.
According to the FRESH BAR survey, February 2025:
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42% of respondents are ready to buy a new COLA DRAGON FRUIT
(>35% is a benchmark for new products); -
64% of respondents are particularly willing to try the new product.(лояльные потребители FRESH BAR);
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+9% increase in FRESH BAR consumption at the launch of the new COLA DRAGON FRUIT.
*OMI 2024, the importance of image attributes in a category
Source:
press office of SNS GC