SNS Group of Companies was founded in 1992 and today is one of the leading players in Russian FMCG market, which distributes: I) well-known international and Russian brands of tobacco products and nicotine-containing products manufactured by ITMS (ex-BAT); II) own brands of: CNPT SHIFT, CNPT BLADE, CNPT NEXUS, i:FORCE electronic nicotine delivery systems; MORPHEUS hookah tobacco; premium MARCO POLO cigarillos and lighters of its own brands DELTA, Just and FOXlite; III) soft carbonated and tonic drinks of Global Functional Drinks.
SNS GC is also developing additional business areas, such as logistics (BLC) and real estate management (Imperia Estate Services Ltd.).
The security of employees and property of all structural divisions of the Group of Companies at the highest level is provided by its own Private Security Organization «SNS».
During the year SNS GC developed its success in terms of distribution of the products available in portfolio, and, without stopping there launched its own brands of electronic nicotine delivery systems with innovative technological solutions (including a ceramic heater created using FEELM technology), stylish design and soft natural flavors of CNPT SHIFT, CNPT BLADE and i:FORCE.
SNS Group of Companies celebrated the 30th anniversary of its foundation at the top of success.
Despite the significantly changed realities in the country and in the world, the anniversary year was eventful. The team of SNS GC worked it productively, once again proving to themselves that they are able not only to maintain the existing results, but also to increase them, go ahead and achieve regardless of external conditions.
Despite the problems and restrictions in the country and the world, 2021 was an eventful and productive year for SNS GC: the team throughout the country worked the year very well across all areas of business and traditionally proved to itself that it can work and earn, go ahead and achieve regardless of external environment.
This year will be remembered as one of the most difficult and full of new introductions. But the important thing is that the team of SNS GC coped with everything more than successfully:
– Key business results, jobs and competitivelevel of salaries are preserved.
– As part of cooperation with GFD, SNS GC started distribution of a unique product for the Russian market – E-ON BCAA 2000 SPORT SUPPORT;
– the launch of an innovative corporate mobile application in SNS GC;
– SNS GC completed OTR distribution project (cigars and pipe tobacco).
– SNS GC became the distributor of carbonated soft drinks ILYNSKIYE LEMONADES produced by GFD;
– corporate identity of SNS GC updated in accordance with current trends. The updated logo symbolizes simplicity, ease and clarity of elements because SNS GC has long proved to everyone what it is capable of doing business and that there is no need to have complex ornate visualization to attract attention.
– SNS GC celebrated the 25th anniversary of its foundation: key employees from Management company, branches and departments celebrated a significant date in one of the most magnificent places on the planet - on Cote d'Azur, in Cannes. The rest of the employees across the country - celebratory cakes and memorable useful gifts for everyone;
– the beginning of distribution of an innovative product from British American Tobacco – glo ™ tobacco heating system.
– According to the results of the year volume market share of BAT Russia is 22,46%*;
– One Trade** portfolio replenished with two elite Dominican brands from GMD AG – IMPERIOR and JUAN DE LA COSA.
*Average annual market share.
** A structural division of SNS GC, which distributes OTR products
– According to the results of the year volume market share of BAT Russia is 21,53%;
– One Trade** portfolio replenished with GMD AG cigars (HERITAGE 1492, EUPHORIA, GRAN APERTURA, CASTILLO DEL MORRO);
– the beginning of distribution of premium Marco Polo cigarillos;
– the portfolio of lighters of SNS GC replenished with a new brand – FOXlite.
* Average annual market volume share.
**A structural division of the SNS GC, which distributes OTR products
– According to the results of the year volume market share of BAT Russia is 21.34%;
– SNS GC becomes a distributor of new brands of lighters – Delta and Just, developed and produced customized;
– SNS GC completed food distribution project .
* Average annual market volume share.
– According to the results of the year volume market share of BAT Russia is 21.19%;
– SNS GC becomes a distributor of Fresh Bar carbonated soft drinks produced by GFD.
* Average annual market volume share.* Average annual market share.
– Moving of Management Company of SNS GC to the 33rd floor of Empire Tower, Moscow City Moscow International Business Center;
– SNS GC and BAT Russia sign new General Agreement on long-term cooperation ahead of schedule;
– according to the results of the year volume market share of BAT Russia is 20.68%*;
– SNS GC becomes a distributor of E-ON tonic drinks produced by GFD.
* Average annual market volume share.
– Moving to a new office in North Tower, Moscow City, Moscow International Business Center;
– according to the results of the year volume market share of BAT Russia is 20.42%*;
– completion of cooperation with Red Bull by the decision of the SNS GC;
– start of cooperation with GFD Swiss company, the beginning of TORNADO ENERGY tonic drinks distribution;
– completion of cooperation with VimpelCom by the decision of SNS GC;
– SNS GC formes a structural unit called One Trade (distribution of OTR products);
– SNS GC becomes a distributor of lighters in the context of cooperation with AMI GC.
* Average annual market share.
– The volume market share of BAT Russia shows growth again and amounts to 19.69%*.
* Average annual market share.
– According to the results of the year volume market share of BAT Russia is 19.67%* **;
– SNS GC makes the transition to international financial reporting standards. The auditor of SNS GC is EY company.
* Average annual market share.
** The decrease in the indicator compared to the previous year is due to the sharp growth of the floor price and the crisis period in the country's economy.
– SNS GC and British American Tobacco Russia sign General agreement on long-term cooperation;
– according to the results of the year volume market share of BAT Russia is 21.39%* **;
– the company receives the status of a sole distributor of VimpelCom for express payment cards in the territory of the Russian Federation;
– SNS GC becomes a sole distributor of the complete range of Red Bull in Russia
– SNS GC implements the automated management system of SAP R3.
* Average annual market volume share.
** The decrease in the indicator compared to the previous year is due to the sharp growth of the MRC and the crisis period in the country's economy.
– SNS GC wins Global Distributor of the Year award (the best distributor of British American Tobacco in the world in 2006);
– according to the results of the year volume market share of BAT Russia is 21.61%* ;
– SNS GC becomes a distributor of one of Red Bull company brands – Bullit.
*Average annual market share.
– The shareholders of SNS and TYUSOM decided to merge the business. SNS Group of Companies is granted the status of a single distributor of BAT Russia products;
– to the results ofthe year volume market share of BAT Russia is 21.34%*.
*Average annual market share.
– According to the results of the yearvolume market share of BAT Russia is 20.33%*.
* Average annual market share.
– According to the results of the year volume market share of BAT Russia is 18.62%*.
*Average annual market share.
– Moving to a new office located in Tower-2000, Moscow City, Moscow International Business Center;
– SNS GC becomes a distributor of VimpelCom(Beeline TM) express payment cards).
*Average annual market share.
– The number of BAT Russia distributors is reduced to two, including SNS;
– Annual results reveal that BAT Russia has a market volume share of 15.19%*.
* Average annual market volume share.
– The number of distributors of BAT Russia is reduced to 3 (including SNS);
– according to the results of the year volume market share of BAT Russia is 14.48%*.
* Average annual market share.
– SNS makes decision to focus on promoting products of British American Tobacco Russia and stopes cooperating with other tobacco manufacturers;
– According to the results of the year volume market share of BAT Russia is 13.11%*.
*Average annual market share.
– According to the results of the year volume market share of BAT Russia is 13.08%*.
*Average annual market share.
– As a result of further optimization of distribution system BAT Russia has 5 distributors (including SNS);
– According to the results of the year volume market share of BAT Russia is 11.87%*.
*Average annual market share.
– Restructuring of the BAT Russia dealer network: 12 distributors left in (including SNS);
– for the first time, Nielsen agency monitored the market volume market of BAT Russia products: at the end of the year, it was 10.89%*;
– SNS starts creation of a regional branch network.
* Average annual market share.
– Moving to a new office on Cosmonaut Volkov Street;
– SNS is included in the list of 120 dealers of "BAT Russia".
– Moving to a new office on Dovator Street;
– start of systematic work in the food market – SNS begins to cooperate directly with producers and import food products independently.
– Moving to a new office on Novocheremushkinskaya street;
– SNS startes working with tobacco companies directly without intermediaries and selling goods directly to retail outlets.
– SNS expands the range of products distributed through the brands of transnational tobacco companies, including BAT Russia;
– start of distribution of a wide range of food products.
– March 25,1992 founding of SNS;
– the first office of SNS is at Mostransagenstvo Hotel;
– the main sphere of activity - trade of cigarettes from the Russian factories of JAVA and DUKAT as well as food products.
