TORNADO opens the season of enhanced marketing support:
On March 22-30, the large—scale integration of TORNADO MAX ENERGY into this spring's largest Dota 2 esports tournament, FISSURE Universe: Episode 4, was implemented!
As part of the integration, the brand used unique tools and non-standard formats:
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creative drawing of a month's supply of TORNADO:
- in the Twitch chat, tournament viewers purchased a special item for virtual points — a TORNADO jar;
- synchronously with each drink purchased, the commentators in the studio added a real jar to the highest TORNADO tower.;
- the winners are those participants whose pot became the final one and ended up on top.;
- in the broadcast chat, viewers massively mentioned the brand and actively discussed the draw.;
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product placement in the studio;
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product consumption;
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brand mention;
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promotional video;
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broadcast branding: logo, overlay, showcase, u-frame, chatbot and banner.
Results:
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14,300,000 views (+11% of the plan);
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2,100,000 unique viewers;
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90,000 people — peak viewers;
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3,600,000 hours viewed in total;
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1 viewer watched an average of 100 minutes of the broadcast.
Source:
press office of SNS GC