It turned out that by the end of 2023, the volume of the Russian e-cigarette market amounted to about 170 billion rubles and increased by 18.7%. The growth of the indicator was facilitated, among other things, by legislation on the "whitewashing" of the market. So, on December 15, 2022, digital labeling of electronic cigarettes and liquids started in Russia. On March 1, 2023, participants in the wholesale and retail turnover of the electronic payment system began to register in the labeling system. From April 1, 2023 A ban on the wholesale turnover of unmarked products has come into force and the transfer of information on retail sales of labeled products to the Honest Sign system has begun. From December 1, 2023, the turnover of unmarked vapes, liquids for them and disposable electronic cigarettes is prohibited.
A retrospective of the dynamics of the Russian market shows that in the last two years, sales of the products under study have increased significantly. In general, the dynamics of the market is noted to be optimistic against the background of such macroeconomic indicators as retail trade turnover and monetary incomes of Russians and significantly exceeds these indicators. This has been especially felt in the last three years.
In addition, another factor in the growth of the Russian e-cigarette market is distribution. For comparison, if in 2021 the share of electronic cigarettes was only 7% of the retail outlet, then in 2023 the figure increased to 35%.
The list of products in the assortment is also actively expanding. At the beginning of 2020, there were about 150 names of these products on the Russian market, currently there are more than 5,000 names.
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