Meet COLA by FRESH BAR in an updated design and in a new bottle shape: the packaging has become even more noticeable, memorable, perfect for the brand and attractive!
What has changed:
- emphasis on the FRESH BAR logo – the consumer easily reads and chooses a brand familiar to him;
- bright colors matching the taste of the drink;
- the relief on the bottle highlights the uniqueness and adds premium;
- stylish graphic element enhances the taste designation;
- The color gradient adds dynamism and modernity to the design.
Thanks to the updated design, the already beloved and popular COLA by FRESH BAR drinks will become even more memorable, because the new design creates the image of FRESH BAR as a youth brand offering excellent value for money.
High marks of the updated design from the study participants* This is confirmed:
· 83% of consumers consider the updated design to be more suitable for the brand;
· 79% of consumers consider the updated design to be unique;
· According to consumers, the updated design makes them want to buy (75%), and is also more suitable for the youth brand category (83%).
*According to the ORO study, oct 2024
Source:
press office of SNS GC