TORNADO ENERGY has integrated into the most comprehensive CS2 tournament of the year – Perfect World Shanghai Major 2024:
November 30 – December 15, TORNADO ENERGY held a large-scale support for the TORNADO BLACK novelty at the most viewed and prestigious esports tournament on Counter Strike 2.
Brand integration:
- product integrations;
- native integrations with product mention and usage;
- product placement;
- 3D graphical integrations;
- broadcast branding;
- promotional video;
- the banner;
- chatbot;
- posts on social networks.
RESULTS:
- 9,000,000 views of the official broadcast;
- coverage of 1,800,000 people;
- the peak audience was 96,000 people;
- 1 viewer watched an average of 1 hour of the broadcast.
Source:
press office of SNS GC