Ilyinsky Lemonades presents a juicy citrus novelty with the taste of Mandarin Yuzu:
— a combination of the bright taste of ripe mandarin and the rich citrus aroma of yuzu*;
— high quality product with a more natural composition**;
— bright packaging design and lemonade color that stand out on the shelf;
— large-scale support for new products: OLV, SMM, ambassadors;
— the best price on the shelf.
Why is Mandarin yuzu?
— our consumer appreciates unique tastes;
— 30% of young consumers want to try unusual products on the market;
— 17% of consumers like to buy new items all the time;
— tangerine flavor is becoming increasingly popular among Russian consumers!
*Citrus fruit, a natural hybrid of mandarin and lemon, has a rich
citrus aroma and tart taste with tangerine notes
**Compared to the Ilyinsky Lemonades line in 2023
Source:
press office of SNS GC